Today, VH1 and What’s Trending launch a new digital series featuring host Shira Lazar titled Huge on the Tube. Keeping with VH1’s tradition of providing behind the scenes access to artists and celebrities, Huge on the Tube focuses on the newest kind of pop culture stars: YouTube celebrities. This series gets the scoop behind the making of the biggest viral video sensations including Jenna Marbles, Todrick Hall, Michelle Phan, Grace Helbig, and Mamrie Hart, among others.
Each three-to-four minute episode features a different YouTube star as they talk to Shira about their viral videos, the steps they took to do so and the commitments they made to get them to online video celebrity status. This 12-episode series will roll out daily with the first episode featuring choreographer and entertainer Todrick Hall.
The former American Idol contestant, had a breakout musical hit Cinderonce that channeled Beyoncewhich had no trouble getting Huge on the Tube (#HOTT). The vocalist and choreographer, who also did a video based on Beauty and the Beast, combined elaborate costumes and sick dance moves in a Beyoncé mashup that’s garnered more than 2.8 million views and the ultimate “LIKE” from the legendary diva herself. Todrick gives host Shira Lazar the inside story behind his viral hit in this VH1-What’s Trending production.